TASK

Develop a logo lockup and collateral materials to support the Sobeys Email Opt-In Contest. This AIR MILES Rewards Program contest will be in market for two months with the purpose of driving urgency for sign ups and attracting additional collectors. Target audience includes families and digitally engaged collectors who are frequent shoppers at Sobeys. Assets to include paid static facebook posts, digital ads (search/display/Gmail), print flyers, print till toppers, and an airmiles.ca homepage brick and voken.

SOLVE

A fun and engaging animated lock-up that grabs the viewers attention. Works well in a static state as well. Animated banner provides clear and distinct contest information and extra incentive, while re-emphasizing brand.