TASK

Create a 16 x 9 digital video that will be displayed in Telus stores across Canada, as well as Staples and Samsung stores. This video will help educate the target audience, age 18-45 years, about how they can earn Miles after they acquire a Samsung Phone in-store – a value added proposition.

SOLVE

Utilize existing Samsung brand elements, including stunning 3D renderings, to develop a short and alluring AIR MILES partnership video. Video to be played in-store and in sequence at Samsung retail store locations.