TASK

Create a national campaign, heavily weighted in social and digital, that is regionally targeted for specific markets and demographics. Increase awareness and sales of a name brand pharmaceutical product and provide RTBs and incentives to purchase and utilize versus the generic.

SOLVE

Fun and appropriately targeted, this campaign was fully rolled out through social media, digital mediums and point-of-sale formats. Animated banners, social videos and static applications of the campaign were all created to ensure that the key message was effectively delivered depending on the media platform. This broad though targeted reach proved effective as it increased product awareness and sales at a national level.