TASK

Create a new brand identity from the ground up for a new ‘branded’ fertility treatment program and hub. Name, copy tone and colour palette and photography style to be determined as well. The new brand would be featured on a gated DIN landing page, and once the user is through the gate, products would have a familiar look and feel to the parent brand. This new branding also to be rolled out into POS & print materials for HCPs and Pharmacists to help build product awareness and increase usage.

SOLVE

A deep dive into the creative process – mood boards, copy tone and colour palette exploration – is used to produce stunning results. Beautiful lifestyle shots help bring the entire brand together. Once this core branding is finalized, sub-branding is used for product rollout, ensuring all fit within the overall theme.