TASK

Create an internal promotional video featuring company volunteers interacting with various animals while exhibiting compassion, care and purpose. The video should highlight the recent positive growth of the Merck Animal Health initiative, and be a means to increase corporate morale.

SOLVE

Utilize brand assets, core pillars and existing footage of volunteers interacting with animals to stir emotion and create a positive product. Leverage existing key visuals and messaging to continue campaign familiarity and to promote program awareness at a grass-roots level.